What is a Publishing Imprint?

When I first self-published my books, I did so under my own name, and had very basic covers which I made myself. To be perfectly honest, they looked self-published. And not in a good way. 

When I first started out, I didn’t think about having my own publishing imprint. I didn’t really think about having a little symbol on the spine of my books, and how that affects the way readers see them. So for the first few editions of my books, I didn’t have a publishing logo. Then I started publishing under my business name, The Amethyst Angel, and I got a little logo designed, which I started putting on the back cover of the printed books, and then when I got the covers done as PDFs, I got madappledesigns to add the symbol to the spine as well. 

Now, when I put an old version of my books next to the new versions, it makes a massive difference. Somehow, we are conditioned to trust a book more when it has a little symbol on the spine. Even if that symbol isn’t particularly recognisable.
When I’ve helped writers to publish their books (under their own names), coming up with a publishing imprint (and if they’re doing print copies, a little logo as well) is an important part of the process.

Here are some examples of publishing house logos below:

pub logos

You could design your own, get a graphic designer to create one for you, or even purchase a simple image from a stock site, but if you are publishing your own books, having your own publishing imprint and logo is a fun and important part of the publishing journey.

As a little exercise, have a look at your own bookshelf, and notice the symbols on the spines. Chances are, you may not have noticed them before, but it’s a good way to research creating your own.

Things to remember:

Logo Tip #1: Keep it simple

You will need to make the logo quite small to fit on the spine of your book, so keep the image as simple as possible, and if possible, don’t use text for the spine, as it will probably be too small to read anyway.

Logo Tip #2: Test your logo

Test your logo on your spine to see what it looks like, ask your friends and family for their opinion on it. It wasn’t until after I had mine designed that people commented on how it looked a little like the BodyShop logo, or one of the film award logos. Which I don’t mind at all, but if your logo reminds people of something negative, it may be a problem.

Bodyshop2
sundance logo
am angel logo

Logo Tip #3: Make it Monochrome

The best logos are ones that work in all colours, and that are generally all one colour. My logo works in black and white, which is good because I need it in black on my white covers and in white on my black covers. It also works in different colours too.

amethyst angel logo blue
amethyst angel logo green

Logo Tip #4: Make it Relevant

Make sure your image and your publishing imprint name match up and are relevant to each other. They’re more likely to be memorable to your readers in the future if they are. For example, when you see the penguin logo, you know who the publisher is immediately. You don’t need ‘Penguin’ written underneath. 


You publishing imprint name is essentially your business name, because becoming an Indie Author means you are starting your own business. Come up with lots of different possibilities, then Google the names to see if they are already in use. You don’t really want to use a name or logo that is too similar to another business.

Disclaimer: All views, ideas and tips presented in this article are those of the blog post author. Not From This Planet and the author of this post take no responsibility for anything that happens as a result of you following this advice. This post was originally published on TheAmethystAngel.com

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